Proven Winners^® ColorChoice^® Digital Advertising

Digital advertising is a key part of our marketing strategy for several reasons: first, as you no doubt know yourself, people spend so much time online. Second, digital advertising is simply the most cost-effective way to reach the most people. Finally, when people see our ads online, they’re able to click them, giving us the chance to further tell the story of our brand, inspire them with our Gardening Simplified Landscape Guide, help them find the perfect shrub for their landscape, and connect them with their local independent garden center. 

Digital advertising encompasses a broad range of channels and platforms, including websites, apps, and search. Where, precisely, someone encounters our digital ads will depend on the websites and apps they use, as well as what they search. But when they are served a Proven Winners ColorChoice ad, it’s likely one of the many times they’ve been exposed to our message. 

Here are some examples of the digital ads that homeowners may see this season: