Proven Winners® ColorChoice® Shrubs
2025 Marketing Plans

Your success is the goal of our marketing

Whether you’re a wholesale grower, retailer, or landscaper, we want you to be successful and profitable selling Proven Winners shrubs. We produce an abundance of marketing materials to help your customers understand the value of purchasing our plants from you and to help them grow them successfully.

Proven Winners ColorChoice Shrubs runs the biggest consumer-facing campaign in the industry, spreading the word about our brand as well as our individual varieties. We aim to meet homeowners across the US and Canada where they are, whether that’s on social media, YouTube, streaming and broadcast TV, NPR, or just browsing the internet. Here’s an in-depth look at where we’re marketing and what we’re saying.

Marketing Plans

Click below to access our current marketing plans in each area of interest. If you have questions or concerns, please reach out to your Spring Meadow Nursery account manager.

Additional Resources

Looking for point of purchase materials?

Ready-made and custom-designed POP is available for purchase on the Proven Winners website. If you’d like the files for shrub benchcards to print yourself, please contact our marketing department. Benchcards are also available for Canada; please inquire.

Looking for photography?

We have a huge photo library available to use in your marekting efforts free of charge. Click here to learn more about our photography collections. For a full catalog of photography, visit our digital asset manager(DAM)/photo library.